At the end of the semester, students will be able to

 

BP803T.1	To understanding of marketing concepts and techniques and their applications in the pharmaceutical industry.
BP803T.2	To develop knowledge about Quantitative and qualitative aspects; size and composition of the market; demographic descriptions and socio-psychological characteristics of the consumer
BP803T.3	To develop knowledge about Product branding, packaging and labeling decisions, Product management in pharmaceutical industry.
BP803T.4	To develop knowledge direct mail, journals, sampling, retailing, medical exhibition, public relations, online promotional techniques for OTC Products.
BP803T.5	To understand price management in pharmaceutical industry. An overview of DPCO (Drug Price Control Order) and NPPA (National Pharmaceutical Pricing Authority).

 

CO – PO matrices BP803T (Marketing management)

 

CO	PO1	PO2	PO3	PO4	PO5	PO6	PO7	PO8	PO9	PO10	PO11
BP803T.1	2	2	3	3	1	1	2	3	2	1	1
BP803T.3	2	2	2	2	2	2	2	2	1	1	2
BP803T.4	2	2	3	3	2	2	2	3	1	1	1
BP803T.5	2	2	2	3	2	2	2	3	—	1	2
BP803T	2	2	3	3	2	2	2	3	1	1	2

 

 

*Correlation level 1, 2 or 3 is as mentioned below:

• Slight (Low) = 1;
• Moderate (medium) = 2;
• Substantial (high) = 3

                                                                                                                                                                                                                 Bindu Singh Yadav